CREATING GREAT LIVING PLACES BY COMBINING COMFORT AND SUSTAINABILITY
In this short blog post, Pascal Eveillard, Director for Sustainable Construction at Saint-Gobain, explains why the company has reinvented its brand story and logo to state more clearly its ambition to bring wellbeing to people around the world
By Pascal Eveillard. Posted June 2, 2016
At Saint-Gobain, we have always been passionate about buildings and buildings materials. We believe that buildings and more broadly living places can make a huge difference to people’s lives and to the planet as a whole.
We’ve been promoting sustainable construction, its positive impacts on the planet and people’s health and wellbeing, for years now. And we wanted to make that more visible and readable in our brand story and logo
As explained by Pierre-André de Chalendar, our Chairman and Chief Executive Officer “At Saint-Gobain, our materials and solutions are designed to help increase the comfort of people today, wherever they live, work and travel. But we need to do this sustainably, helping to safeguard the planet for future generations. For us, these aspects of wellbeing are complementary, two sides of the same coin.”
Our new positioning is based on a strong mission: to create great living places and improve daily life. To deliver that mission and enhance the wellbeing of people everywhere, we combine two key aspects: COMFORT, which answers today’s individual needs & SUSTAINABILITY, which addresses tomorrow’s collective challenges.
To make this positioning more visible, we’ve designed a new logo that we are proud to unveil today.
Saint-Gobain’s brand is now represented by the new “Skyline” logotype, symbolising our brand strategy focused on wellbeing in living places. The colors of this logotype bring our commitments to life: environmental responsibility represented by emerald green; high tech and innovation with the blues; and warmth, comfort and wellbeing represented by orange and red.
We feel our refreshed mission is perfectly aligned with the vision of WorldGBC’s Better Places for People campaign – to create a world in which green buildings support healthier and happier lives – which we are a proud supporter of. And it will ensure that all we do as a business is aimed at creating a healthier, more sustainable today and tomorrow.